How we work

No black boxes. No surprises.

Five steps. Clear deliverables at each one. You have a Slack channel with the team, a working demo every two weeks, and full visibility into where your money is going — always.

5Process stepswith defined outputs
2wkSprint cadencedemo every sprint
3Engagement modelsfixed · retainer · T&M
100%IP & code ownershiptransferred at close
Why we work this way

The principles behind every engagement.

Outcome before output

We measure success by what moved — not what shipped. A feature nobody uses is not a success, regardless of how elegantly it was built. Every engagement starts by defining the metric we're trying to move.

Radical transparency

If something is behind schedule, you know before the next standup. If a technical decision didn't pan out, we say so. If we think you're heading the wrong direction, we'll tell you — even if it costs us the project.

No lock-in, ever

Everything we build is entirely yours. Code, infrastructure, documentation, credentials. We document as we go, not as an afterthought. Our goal is to make ourselves optional — not indispensable.

Right-sized technology

We pick the simplest technology that solves the problem at the required scale. Not what's on the conference circuit. Not what gives us a chance to learn something new at your expense. The right tool, chosen deliberately.

Step by step

Five steps. Defined outputs at every one.

How long does it take?

Honest timelines, not optimistic ones.

These are real ranges — not best-case scenarios. The lower end requires clean scope, quick approvals, and no pivots. The upper end is what you should budget for if any of those aren't in place.

Discovery (1–2 weeks) isn't counted in the ranges below and isn't optional. It's what makes the rest predictable.

MVP / Prototype

Focused scope, core functionality only

4 – 8 weeks

Full web application

Depends on complexity & integrations

8 – 20 weeks

Custom AI system

Includes evaluation framework & deployment

6 – 16 weeks

Data platform

Source count & quality drives timeline most

8 – 24 weeks

IoT system (end-to-end)

Hardware validation adds time — worth it

12 – 24 weeks
How we engage

Three models. One honest recommendation.

We don't steer you toward the model that maximises our revenue. We recommend the one that fits your situation — and explain our reasoning clearly.

Most predictable

Fixed Price

A defined scope. A defined price. No surprises.

After a thorough discovery phase, we agree on a complete scope and fix the price. You know exactly what you're getting and exactly what it costs. Changes to scope are priced separately and approved before they're built — nothing appears on your invoice that you didn't sign off on.

Best for

  • Well-defined projects with stable requirements
  • Fixed budget constraints
  • One-off builds with clear, measurable outputs

Not ideal for

Exploratory work where requirements will evolve significantly

Most flexible

Monthly Retainer

Reserved capacity. Continuous progress.

We reserve a block of engineering capacity for you each month — typically 40–120 hours. You direct the work through a prioritised backlog. This model suits teams who need ongoing development, feature iteration, and the confidence that skilled hands are always available.

Best for

  • Ongoing feature development & iteration
  • Products that evolve continuously post-launch
  • Teams without full in-house engineering capacity

Not ideal for

Single deliverable projects with a clear, fixed end date

Most transparent

Time & Materials

You see exactly what you're paying for.

We log every hour against a category and share a detailed invoice. No black-box billing. Best for exploratory or R&D-style engagements where the destination is known but the exact path isn't. You can increase or decrease scope week-by-week based on what you learn.

Best for

  • R&D, AI prototyping, and proof-of-concept work
  • Engagements with rapidly evolving requirements
  • When you want maximum visibility into effort allocation

Not ideal for

Projects that require a firm, non-negotiable budget cap

FAQ

Questions we get asked a lot.

Straight answers. If you have one we haven't covered, send it over.

Ready to start?

Step one is a 30-minute call.

Tell us what you're building. We'll tell you honestly whether we're the right fit, which engagement model makes sense, and roughly what it would cost. No pitch deck. No sales pressure.